New Web Design Trends

Blog | February 4, 2022

Web design trends are shifting and changing every year, with new ones popping up and old ones fading away. There’s always going to be something new to learn when it comes to web design, but that doesn’t mean you have to stay on top of every single new development. It’s hard enough to keep your own business running smoothly; you don’t need the added stress of trying to keep up with everything happening in the web design industry, too! That’s why we put together this list of eight web design trends you should keep an eye on in 2022 and beyond.

1) New Material is Bright and Bold

Try a new font, color, or even layout. When it comes to designing your website, try something that might seem out of character for you. And by you, I mean your company’s website design team. After all, one of the biggest trends in web design is breaking away from what’s already familiar to users; that goes for navigation patterns and content organization as well as typography and color schemes. In other words, don’t let yourself get too comfortable with conventional design choices; try something bold that pushes your creativity further and look for different ways to use graphics to convey meaning rather than simply make things pretty. As websites are increasingly more likely to show up higher in Google search results (due in part to mobile searches), there are no shortages of creative approaches cropping up—some successful, some not so much. It’s easy enough to run Google image searches (not just image quotes) through reverse image search engines like TinEye and keep track of popular trends among design communities like Behance. If nothing else, these sorts of resources can provide ideas for elements you could integrate into your site—or at least confirm which ones you should avoid.

2) Fancy Type Effects are a Smart Choice

Fancy type effects are gaining traction in web design, as designers utilize over-the-top typography to produce beautiful and enticing page elements. Be sure to pay attention to details when using typeface embellishments; anything from embossing and beveling to curling or warping can give your project a unique flair. Fancy type effects are perfect for drawing user attention, but you don’t want them getting in the way of readability—keep your designs light and playful for best results.

3) Minimalist Trend Comes Alive

Minimalism is a design concept that involves stripping something to its bare essentials. Minimalist designs are characterized by clean lines, simplicity, symmetry and often use of negative space. The internet has exploded with minimalistic designs and ideas, from new designs for websites to photos. This trend will continue throughout 2015 and be a focal point in 2016 as well.

4) Glitch Effect Grows Up

While glitch art is still a popular design choice, it’s beginning to lose some of its cool. Glitch effect, however, isn’t just a pretty decoration—it can also be used to convey action and motion, capture emotion and drama. With that in mind, web designers are starting to adopt it as more than just an aesthetic choice. Pay attention, though: while you may want to use glitch effect to add visual interest, don’t forget your audience. Because even if they dig unique designs and visual flourishes, they won’t appreciate having their experience spoiled by sites that are slow or buggy (see what we did there?).
No More Mobile-First: A few years ago everyone was talking about mobile-first design as a way for all websites to work best for devices with smaller screens. And while adaptive layouts (which make full use of desktop space) have gained traction recently, mobile-first design has begun to fade from prominence since devices with big screens like televisions began using smartphones too. What does it mean for your website?

5) New layouts, new buttons, new shapes

What are web designers looking forward to in 2022? One thing is for sure—websites are bound to get a makeover. But what exactly can we expect to see? It might be hard to predict which trends will stick around, but there’s one thing we know for sure: they’ll be bright, flat and trendy. That said, here are some web design trends you should keep an eye on in 2022. Why Flat? Right now, web designers are leaning toward flat design because it conveys a feeling of modernity and allows users to focus more easily on content without any distractions. In fact, flat design is almost everywhere these days: from smartphones and tablets like Android Lollipop (the new version of Google’s mobile operating system)… [to] instant messaging apps like Facebook Messenger or WhatsApp… [to] even Windows 11 apps. With that much visibility (and popularity), it wouldn’t be surprising if sites continue their move toward flat layouts.

6) Games Are Growing Up

It’s hard to believe now, but there was a time when video games were still struggling to be taken seriously as an art form. Things have changed, however. Today’s gaming industry is worth billions of dollars each year and hundreds of millions of people play video games every day. While it used to be that gamers were mocked for hiding in their parents’ basements all weekend long, today playing video games is no longer something you have to hide—it’s just a part of who you are. And that means that if you want to stand out as a designer, it may pay off big time if you start paying attention to one particular area: game design and development.

7) Subtle Transition is Still Popular

Yes, flat design is still popular and will remain so for a little while longer. But in 2022, we’ll see more attempts to make things seem real. Subtle transitions will start being used more often. They don’t have to be over-the-top like many of today’s apps, but rather subtle animations that help build a level of realism and user trust that can win you more business. Allowing users to feel they are using something real builds up their confidence. It also makes them less suspicious about what information your app is gathering from them and how it is processing it. This way, users won’t worry about malicious activity—which means they won’t use ad blockers against your website or abandon one page in favor of another due to concerns about privacy invasion. The combination of over-the-top design with realistic elements could prove very effective as more designers experiment with these concepts. Overly flashy designs may also lose popularity as well; people tend to grow tired of trends eventually regardless if everyone loves them at first glance or not.

8) Emotional Connections Will Define Future Designs

To get your visitors to stay longer and provide their personal information, you need to create emotional connections with them. This means they will want to visit your site as often as possible because they feel attached to it. Try customizing your landing page’s design with a visitor’s name or by showing off a picture of someone that matches up with demographics. The goal is to help people feel like they belong. These connections make visits more frequent, which in turn builds brand loyalty that fuels marketing efforts across multiple channels. It all comes down to making a connection. After all, marketing efforts are still just one-way communication if they aren’t based on something genuine. So think about how you can use emotive language within your designs and messages to connect personally with clients and customers. With these tactics in place, there’s no reason why future web designs won’t stick around for years to come. Does personality really matter?