Email Marketing Tips for 2022

Blog, Highlighted Articles | February 9, 2022

Responsive design, mobile-first development, and A/B testing are all part of the contemporary email marketing mix, but they can only get you so far. To create truly engaging emails that will increase your conversion rates and help you reach your campaign goals, you need to take a step back and look at trends that are influencing the entire industry. These five email marketing tips and tricks will help you get started on that journey in 2022.

5 Email Marketing Trends for 2022

Based on Ries & Ries research, here are five trends that will affect how we communicate via email over the next few years. With responsive design being such a popular solution to create websites that perform across multiple devices in optimal ways, similar trends are already apparent within email marketing. Keep these ideas in mind as you develop your own plan for effective email engagement.

Responsive design email templates

Email marketing is a key part of any global business’s strategy, but that doesn’t mean you can leave things to chance. Responsive design email templates are crucial to ensuring your emails look good on any device, whether it’s a smartphone or desktop PC. In fact, responsive email design has become such an important trend in email marketing today that marketers who don’t optimize their emails for mobile devices risk being flagged as high priority bounces. This means emails from businesses without responsive designs won’t even reach inboxes! The bottom line: regardless of what industry you’re in, make sure you always use responsive email templates when designing your campaigns. It could be what makes all the difference between getting read or getting skipped over entirely.

Personalization

Make your emails personalized to help convert customers. To personalize a sender name, use a tool like MailChimp to create an individual email address (using [firstname.lastname]@[yourcompany].com) that’s already associated with your account. Most importantly, make sure to follow up personally when someone reaches out via email or responds to one of your social posts. A simple Hey [firstname], thanks so much for reaching out! is enough—but it makes people feel valued and will increase their trust in you as a brand.

Video Emails

You can’t see who opens your emails, but you can see if they watch your video. This is a great way to get recipients to open your email (and maybe even convert), because it gets them interested in what you have to say.

List segmentation

Email marketing is a great way to reach out to current and potential customers, so it’s important that you segment your audience properly. This allows you to send email messages tailored specifically to each customer group, which increases their relevance and effectiveness. Segmentation helps ensure you’re sending emails in line with what different customer groups want from your business. Start by creating buyer personas for each of your target audiences.

Incentives and rewards

The number of companies using incentives and rewards to drive engagement is set to increase by 9.9% over 2020 through to 2022, going forward. Incentives refer to promotional products or discounts; rewards, however, are given in exchange for customer loyalty. Essentially, rewards are most effective when they are tailored towards your audience. For example, if you’re an e-commerce business that has a subscription service, you can offer rewards based on how long customers have subscribed.