Tips to plan your eCommerce website
A good ecommerce site is simple, fast and easy to use. To achieve these things you will need a well-designed layout, clean navigation, and compelling copy for product pages. In user experience design, the phrase close enough is used to describe a design that almost accomplishes its goal but falls short in some way, leaving the user wanting something more. The phrase often refers to skeuomorphic designs, which mimic physical objects and are too realistic to look good on screen. But close enough can also be applied to other types of designs – such as sites with an unexpected color scheme or features that do not work quite as expected – and web designers should be aware of how users will react to these less-than-perfect designs.
Before you build your website, it is best to do your research and identify what makes a site inefficient, what works and what does not. This way you won’t be repeating the mistakes of others, however you will take what is out there, along with your ideas and make it better, different and in your eyes and the site visitors eyes unique. Especially with a lot of themes and templates out there for business and especially ecommerce websites.
Why The Difference Matters
Customers expect a lot out of eCommerce websites, and rightly so; after all, they’re giving their credit card information and making an investment in products that don’t even exist yet. Customers have come to rely on instant gratification: high-quality images for apparel that lets them see what something will look like on their body, upfront pricing, free shipping options and great customer service all add up to create a customer experience that makes shopping online with confidence easy and comfortable . . . or at least it should! With that said, we have come up with a couple of steps namely 10 of them , you can use these steps to plan your ecommerce website design.
10 Tips to plan your eCommerce website design
1) Define what makes good ecommerce design
A good ecommerce site is simple, fast and easy to use. To achieve these things you will need a well-designed layout, clean navigation, and compelling copy for product pages. You’ll also want to make sure it looks good on all screen sizes with an overall mobile-first strategy. Ecommerce is highly competitive and needs specific attention paid in areas such as search engine optimization (SEO), social media marketing (SMM), conversion rate optimization (CRO) and email marketing.
2) Ask yourself why you are designing an ecommerce site
You should ask yourself why you want to build an ecommerce site, what you want it to accomplish and how big you want it to be. This will provide a strong starting point for planning out all of your ideas, goals and plans for achieving those goals. Decide how much time you can dedicate: If you are not willing or able to dedicate enough time into building up an online business then chances are, it won’t succeed.
3) Know your audience
The first thing you need to know when planning a new e-commerce site is who you’re designing for. It’s important to think about different age groups, genders, and where they live (urban areas or rural areas) so that you can create a product selection that appeals specifically to them. E-commerce sites will also have demographics like occupational groupings and lifestyle preferences that can be considered.
4) Get feedback from friends, family and customers
You don’t want to invest in a new website, or make changes to an existing one, only for it turn out that no one likes it. Getting feedback from friends and family can help you avoid wasting money on a site that doesn’t resonate with your target audience, but it also needs to be honest feedback. If you offer discounts or other incentives for providing feedback, these could influence their responses.
5) Understand the customer journey
Getting an understanding of how customers move through a conversion funnel can help you determine which parts of your site need work. Take a look at your analytics data, make a list of all the things you want to improve, and then prioritize that list. Begin by making one improvement at a time until all key areas are addressed. It might take longer than you think, but it’s worth it in terms of brand loyalty and increased sales. According to Entrepreneur Magazine , customer service is also critical.
6) Look at competitors websites
It is very important that you look at several competitors websites before beginning to design yours. By looking at competitor websites, you will be able to see what works and what doesn’t work for them as a business. This will help you avoid making costly mistakes that could potentially cost your business thousands of dollars each year in potential revenue. If you are having trouble identifying some potential competitors, try searching on Google for similar businesses and take note of their website designs.
7) Set up a mood board using Pinterest
Setting up a mood board is an efficient way to ensure that you’re getting all of your visual ideas out and keeping them organized, without having things get too scattered. Using Pinterest, Tumblr or Evernote as a mood board tool will allow you to share your ideas with others; if someone has seen something they like in one of those places, it’s easy for them (and makes more sense) for them to reshare it back onto another platform that they use.
8) Plan your content structure and user flow
Many ecommerce websites create a separate page for each product and that can result in a lot of pages, but instead you can group Many ecommerce websites create a separate page for each product and that can result in a lot of pages, but instead you can group related products together into categories so it’s easier for visitors to find what they want. Take note of customer buying patterns too; products that sell well together may warrant their own category. For example, fashion accessories like sunglasses are often grouped with similar items under a Women’s Accessories tab on an ecommerce site. In addition to grouping products by types or features, consider combining those with high-level information such as size guides or other instructions on how to use them (for clothing), or special offers at specific times of year (for food). A clear navigation structure helps people decide where they want to go next based on where they are now. For example: How do customers move from one section of your site to another? Are there more than two main groups? More than two levels within groups?
9) Check out trends in web and graphic design
Keeping up with trends in web and graphic design is essential for anyone thinking about creating an online store. To start, check out Keeping up with trends in web and graphic design is essential for anyone thinking about creating an online store. To start, check out sites like Dribbble and Behance, where designers post their work-in-progress portfolios. Following designers on social media can also help you find new inspiration and spot emerging trends as they happen. Looking at what successful competitors are doing—or better yet, soliciting feedback from them—is another great way to keep tabs on what’s working in your field. And of course, put yourself into customer shoes and make note of things that would annoy you if you were shopping a site similar to yours. While all these tips may sound obvious at first glance, it’s important not to neglect them just because they seem too basic. If even one of these factors is overlooked or handled poorly, it could seriously impact your ability to appeal to customers–and ultimately grow your business.
10) Plan a development time line using Gantt chart software.
A Gantt chart, named after its inventor, Henry Gantt (1861–1919), is a type of bar chart that illustrates a project schedule. Invented in 1896, it is used in project management, event planning and task scheduling. By helping you visualize where time and money are spent on any given task or activity; they help to ensure that you stay on track with any given schedule. In short, they’re basically roadmaps for complex projects.